DISQUS

Usable Words: Copywriters and marketers: the word “killer” must die!

  • Glenn Murray · 9 months ago
    I KNOW there are many! I just can't think of any off the top of my head. Proves I'm not a killer copywriter, anyway! If I come up with any, I'll return and comment. LOL "channeling Jane Austen..."

    Cheers, Glenn (Twitter: @divinewrite)
  • Karri Flatla · 8 months ago
    Ha ha! I loathe that one as well ... though maybe it works 'cuz a lot of (supposedly) "killer" copywriters use it ;) Two that I can't stand:

    "... take your business to the next level."
    "premiere" anything

    About as meaningful as the word "nice."
  • Angus Gordon · 8 months ago
    Oh yes, "take your business to the next level" is dreadful, as is the more
    recent variant "turbocharge your [whatever]!"