DISQUS

Glenn Murray · 10 months ago

"...there are ignorant customers you want to stay ignorant, and vague customers you want to stay vague." I like it! Well put Angus. I'm afraid I have nothing constructive to add here. You've covered it all beautifully! Well done.
Angus Gordon · 10 months ago

Thanks Glenn. Rereading the post I do think that phrase is a bit evil-sounding, but that's because it's with a genuine ethical grey area we all have to deal with, even when our clients are "the good guys"! (Nobody's perfect after all.) But I'll deal with that more in Part 2...
Glenn Murray · 10 months ago

Doesn't sound evil at all, to me. Does that make me evil too?!
Angus Gordon · 10 months ago

Well, you're a copywriter after all! I guess it's no more evil than creatively editing your resume, but marketing types can be a bit pious these days.