DISQUS

Usable Words: Why every local business needs an up-to-date Google Local listing

  • plasmo · 8 months ago
    Very nicely observed.
  • Glenn Murray · 8 months ago
    Nice post mate. It's worth noting, though, that Google doesn't serve local results for ALL searches. As you've noted, it definitely serves them when a location is part of the query (as in your example). But it only SOMETIMES serves them if the query doesn't include a location. From what I've read (and heard from @theGypsy), the longer the query, the more likely it is to return local business results. But my own testing shows some inconsistent results. For example, when I search for "seo copywriting", I get local results. But when I search for "seo copywriter", I don't. Interestingly, this flies in the face of logic as, typically, people searching for "seo copywriter" are more likely to be looking for an actual copywriter, and would, therefore, be more likely to want local results.
  • Angus Gordon · 8 months ago
    @plasmo - thanks, that means a lot coming from a search engine geek! ;)

    @Glenn - thanks for the clarification. I meant something along those lines when I said "this change will only affect businesses that are genuinely local" but I didn't make it very clear...and I realise from your examples that my assumptions weren't quite right anyway. I'll edit.
  • Google Local Searches · 2 months ago
    firstly congratulation for appearing on the first page especially if you didn't do much to make it there. honestly this google feature is saving me time when i do my searches. and this way, it gives small and just starting local businesses an equal opportunity from those big players on their industry or niche.